About Us
Nui Ami brings a new approach to sleepwear, combining versatility and comfort with luxury and sophistication. Our collections softens the boundaries between night and day, between sleepwear and loungewear. Our signature chemises, camisoles and sleep bralettes are uniquely cup-sized 30-40 A-GG and are designed to bring confidence and comfort without compromising your peaceful night's sleep. By ensuring a perfect fit in the finest natural fabrics Nui Ami is ideal for both hot and cold sleepers alike.
Provenance is important to us. Our collections are hand-stitched using the finest Italian silks, French Leavers lace, Austrian jerseys and French cottons. We are very proud to design here in London and manufacture in both the UK and in Portugal with ethically responsible small ateliers who are a key part of our Nui Ami family.
Our Story
Over the years, I have struggled to find sleepwear that suits both my style and cup size. All too often, women have had to choose between the bordello and the boring when dressing for bed. And as most sleepwear is available in a limited range of sizes, my own experience has been one of poor cup fit, with little or no support, resulting in an unflattering silhouette. Despite much talk of sleepwear as outerwear and crossing into loungewear, in reality women are still burdened by bras 24/7.
Talking to my female friends and colleagues, I was amazed to learn how many slept in a bra and that most were unhappy with their sleepwear choices – as were their partners. There seemed to be a real desire among women to look more attractive at bedtime and at home in sleepwear that is subtly appealing and feminine, rather than overtly sexual.
Driven by my passion for creative design and entrepreneurship, I decided to create a collection that offered women the elusive fusion of comfort, support and sophistication they were seeking. After eighteen months of hard work, lots of determination and the luck of meeting a few key people in the lingerie industry who joined our team, we launched Nui Ami’s in late 2015 and have continued to create elegant sleepwear and lounge that are pretty enough to seduce in but comfortable enough to sleep in.
Founder Nui Ami
About the founder
Born in Britain to an Anglo-Indian family, Sanjit Vallance is a London‑based designer and entrepreneur with a deep-rooted love of fabric, colour and travel. Having attended University College London, Sanjit went on to co-found India’s first glossy bridal magazine, Indian Bride and Home. She further honed her business skills in property development and interior design. But it was her passion for fabric that brought her back to her family roots in fashion and led her to study lingerie design at University of the Arts London. Nui Ami is the combination of two of her obsessions: beautiful lingerie and a beautiful night’s sleep.
